Sam Walker's blog

Not enough demand to meet your volume commitments – what should you do?

  • Published on: 11 June 2020
  • By: Sam Walker

When you signed that contract, you were absolutely sure that you could guarantee that spend and the volume commitment felt like a piece of cake… now though the world has changed and that contractual obligation is going to potentially cause irrevocable damage.

When Life Gives You Lemons, Make Lemonade

  • Published on: 4 June 2020
  • By: Sam Walker

“When life gives you lemonsmake lemonade” is a proverbial phrase used to encourage optimism and a positive can-do attitude in the face of adversity or misfortune. Most of us have been in receipt of some lemons recently, or can expect some. It’s important to consider how we are (or will) react, and how a shift in perspective might yield lemonade.