Winning work is difficult. To beat the competition, you need a clear bid strategy and your bid has to make you stand out from the rest.
To develop a winning strategy, you must understand the market, understand the needs of your customer and understand how your company can meet them. You also need to know what the competition looks like. To develop a realistic strategy, you need to know:
Your bid needs to include key messages that highlight why the customer should select you, whilst ensuring your answers score highly against the evaluation criteria and by emphasising how you are the best choice to meet their business needs and requirements.
The foundation for a winning strategy comprises:
We will help you identify and respond to your customer’s requirements and articulate your value propositions and your key win themes throughout your bid.
Through our flexible, collaborative approach, using workshops, formal and informal sessions with your management and bid team, we will help you identify the optimal strategy for your proposal. We will work with you to describe those win themes that will make your bid shine against your competitors, and we’ll help you successfully embed them throughout your submission.
We can make a real difference to your bid performance with our range of services including:
Our services can be the lightest of touches, simply assessing your existing strategy, assisting with identifying key win themes or facilitating occasional workshops, through to providing a complete bid directorship for your business or individual tenders.
Bidding is expensive – it eats away your hard-earned profits. By having a clear strategy, bidding for work that you have a high percentage of winning, having an efficient and effective processes the benefits are clear:
Whether you need assistance with a single element of your bid strategy or win theme…or if you need a complete turnkey service please get in touch to discuss your needs.
For further information on responding to bids and tenders please visit our bid strategy page.
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