Why hire a professional bid writer
Responding to complex tenders is no longer the sole domain of the large enterprise sized companies. In recent years the UK government has launched several initiatives with a view to encouraging Small & Medium sized Enterprises take part in the competitive tender response process.
However it is understandable that many SME’s are reluctant to do so for several reasons. Obviously there is the cost involved of having, in many cases, several departments tied up writing a bid response. There’s also the amount of time it takes to not only gather the information but to get it into a format that is suitable. However, having been involved in many bid responses myself – both as an electronics engineer but also as a sales manager, I believe the real reason many SME’s don’t get involved in the process is lack of understanding and ultimately fear of failure. For these organisations outsourcing the tender response process could very well be the answer.
Companies who outsource their bid writing and the tender response management process entirely enjoy more success than those who rely on regular team members. Here are some reasons to use a professional bid writer when competing for public or private sector contracts:
1. Understanding the specification
If you have never seen a PQQ or tender before, the documents can be very confusing. The sheer size of a specification is enough to put off an inexperienced writer.
A professional bid writer completely understands the specification and knows exactly how to respond to each section within the document. Without knowing what is required in a tender your company is at risk of failing. Losing a tender can be very costly as many companies rely on these contract opportunities for work. Completing a submission without understanding the specification is a huge waste of time, resources and money
2. No replacement for experience
There is no replacement for experience. Someone who has completed hundreds of submissions will save you time and money and will vastly improve your success rate.
One of the keys to being successful is constantly adapting and learning from previous submissions. A lot of previous experience means that you know exactly what the contracting authority is looking for and can secure the most points.
3. Unique writing skills
Tender writing requires unique writing skills – you must be able to convey your company’s strengths whilst hitting all the points in the specification. There is also the need to potentially pave over any minor cracks if the company does not meet certain requirements.
The writing is formal, yet incredibly creative. The writer must be able to make the company shine, whilst drawing the reader in, as well as driving the specification points home. These skills take years to develop and a good bid writer is always adapting.
4. A professional bid process
A bid writer will have in place a thorough bid process. This is essential to the success of a tender and holds the bid together should anything interfere, such as illness or company distractions.
A professional bid process also ensures the quality of a document, as well as the timely completion. It may involve mini-deadlines throughout the writing process, along with periodic quality checks and analysis. This will ultimately save time and improve the quality of the document.
5. Much higher chance of success
The use of a bid writer ultimately increases your company’s chances of success. Experience and structure, along with exceptional writing skills are what exemplifies a good writer. If you are considering bidding for public or private sector work you should seriously consider using or hiring a professional bid writer.
Many companies rely on their sales teams for the completion of submissions, however, this reduces the quality of the bid and also means that their day-to-day duties will suffer as a result.
For further information on responding to Bids and Tenders please visit our Bid Writing Service page
Email [email protected] or call 03333 555 111 for all enquires.