{"id":2539,"date":"2021-02-19T22:27:36","date_gmt":"2021-02-19T22:27:36","guid":{"rendered":"https:\/\/www.exceeding.co.uk\/bidding\/?p=2539"},"modified":"2021-04-12T15:24:34","modified_gmt":"2021-04-12T14:24:34","slug":"the-challenges-of-developing-a-winning-bid-strategy","status":"publish","type":"post","link":"https:\/\/www.exceeding.co.uk\/bidding\/blog\/the-challenges-of-developing-a-winning-bid-strategy\/","title":{"rendered":"The challenges of developing a winning bid strategy"},"content":{"rendered":"

Winning work is difficult. To beat the competition, you need a clear bid strategy<\/a> and your bid has to make you stand out from the rest.<\/p>\n

To develop a winning strategy, you must understand the market, understand the needs of your customer and understand how your company can meet them. You also need to know what the competition looks like. To develop a realistic strategy<\/a>, you need to know:\"\"<\/p>\n

Your bid needs to include key messages that highlight why the customer should select you, whilst ensuring your answers score highly against the evaluation criteria and by emphasising how you are the best choice to meet their business needs and requirements.<\/p>\n

The solution: a winning bid strategy<\/h2>\n

The foundation for a winning strategy<\/a> comprises:<\/p>\n

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  1. Understanding what the customer wants, what makes them tick and what they are looking for, in other words what are the issues, concerns, hotspots from the customer\u2019s perspective.<\/li>\n
  2. Learning from previous experience – what has been successful in the past and what will win going forward.<\/li>\n
  3. Analysing the market in terms of who the competition is and how the customer perceives you and them.<\/li>\n
  4. Developing, at a high level, what needs to be done to maximise your chance of winning by:<\/li>\n<\/ol>\n